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PRIVACY POLICY Windsor & Willow Boutique

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1

Thank you for visiting our website. This Privacy Policy explains how we collect, use and protect your personal data when you use our website.

Personal data refers to any information that can identify an individual, either directly or indirectly.

1.2

The data controller responsible for processing personal data on this website is:

Windsor & Willow Boutique Email: info@windsorwillowboutique.com Address: Windsor & Willow Boutique, West Riding, Yorkshire, United Kingdom

The data controller is the individual or legal entity responsible for determining the purposes and methods of processing personal data.

1.3

To protect sensitive data (such as order information or contact enquiries), our website uses SSL or TLS encryption. You can recognise a secure connection by the "https://" prefix and the padlock symbol in your browser.

2. DATA COLLECTED WHEN VISITING OUR WEBSITE

When you visit our website for informational purposes only, certain technical data is automatically collected in server log files, including:

Pages visited Date and time of access Amount of data transferred Referring website Browser type Operating system used IP address (which may be anonymised)

This data is processed in accordance with Article 6(1)(f) of the UK GDPR and the EU GDPR, based on our legitimate interest in maintaining the security and functionality of the website.

3. COOKIES

Our website uses cookies to improve user experience and enable certain features.

Cookies are small text files stored on your device. There are two main types:

Session cookies, which are deleted when you close your browser Persistent cookies, which remain on your device for a defined period

If cookies contain personal data, they are processed in accordance with Article 6(1)(b) or Article 6(1)(f) of the UK GDPR and the EU GDPR, depending on the purpose.

You may disable cookies in your browser settings; however, doing so may limit the functionality of the website.

4. CONTACTING US

If you contact us via email or through a contact form, the information you provide will only be used to process your enquiry.

Processing is carried out in accordance with Article 6(1)(f) of the UK GDPR and the EU GDPR, or Article 6(1)(b) if your enquiry relates to a contractual matter.

Once your request has been resolved, the data will be deleted unless there is a legal obligation to retain it.

For enquiries, please contact: info@windsorwillowboutique.com

5. CUSTOMER ACCOUNTS AND ORDER PROCESSING

When you create a customer account or place an order on our website, your personal data is processed in accordance with Article 6(1)(b) of the UK GDPR and the EU GDPR, as it is necessary for the performance of a contract.

Your data will be stored only as long as necessary to fulfil the contract and comply with legal retention requirements. After this period, the data will be deleted unless you have provided consent for further use.

6. USE OF DATA FOR DIRECT MARKETING

6.1 Newsletter

If you subscribe to our newsletter and confirm your subscription, we may use your email address to send marketing communications in accordance with Article 6(1)(a) of the UK GDPR and the EU GDPR.

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us.

6.2 Marketing to Existing Customers

If you have provided your email address during a purchase, we may use it to send information about similar products or offers in accordance with Article 6(1)(f) of the UK GDPR and the EU GDPR.

You may opt out of these communications at any time.

7. SHARING DATA WITH DELIVERY AND PAYMENT PROVIDERS

To process and deliver your order, relevant information may be shared with shipping and logistics providers in accordance with Article 6(1)(b) of the UK GDPR and the EU GDPR.

When using payment services such as PayPal, Klarna, Stripe, or other payment providers, necessary payment information may be transmitted to these providers. Each provider processes personal data according to their own privacy policies.

8. REQUESTS FOR CUSTOMER REVIEWS

If you have given consent, we may use your email address to request feedback regarding your purchase.

This processing is carried out in accordance with Article 6(1)(a) of the UK GDPR and the EU GDPR.

You may withdraw your consent at any time.

9. SOCIAL MEDIA LINKS

Our website may include links to social networks such as Facebook or Instagram.

No direct connection to social network servers is established when the page loads. A connection is only created when you actively click the link.

10. ONLINE MARKETING AND ADVERTISING

10.1 Google Marketing Platform

Our website may use Google Marketing Platform tools, including advertising and remarketing features, to display relevant advertisements and measure advertising performance.

This processing is carried out based on Article 6(1)(f) of the UK GDPR and the EU GDPR, reflecting our legitimate interest in personalised marketing.

10.2 Google Ads Conversion Tracking

We may also use Google Ads conversion tracking to analyse user behaviour after clicking on advertisements.

Cookies may be used to determine whether users have completed certain actions on our website after clicking on an advertisement.

11. YOUR RIGHTS UNDER DATA PROTECTION LAW

Under the UK GDPR and the EU GDPR, you have the right to:

Access your personal data Correct inaccurate information Request deletion of your data Restrict processing of your data Object to data processing Request data portability

To exercise any of these rights, please contact us at: info@windsorwillowboutique.com

12. DATA RETENTION

Personal data will only be stored for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

Once the retention period has expired, the data will be securely deleted.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time to ensure compliance with legal requirements or to reflect changes in our services.

The latest version will always be available on this page.